Content strategy plans for the creation, publication, and governance of useful, compelling content. This emerging field encompasses every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, and management.
We draw from our clients’ business goals and their specific user needs to audit existing content and then create a comprehensive plan for future content—clearly defining which content will be published and why.
While there are no definitive “templates” for building a content marketing strategy — each one will be unique to the business that creates it — there are five components that they commonly include:
1. Your business case for innovating with content marketing
2. Your business plan for content marketing: This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
3. Your audience personas and content maps: This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.
4. Your brand story: Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
5. Your channel plan: This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
It help users complete tasks, easily find what they’re looking for, and fully understand what they’ve found and are completely satisfied.
Each sitemap is highly scrutinized and refined to strike the perfect balance between deep and flat hierarchy & keeping mind to conversions.
Using each target persona combined with the client’s objective, we design flows that are tied to clear goals and funnel users.
Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process that discovers and addresses the unexpected.Case Studies
COMRADES! WE MUST INCREASE THE EFFICIENCY AND QUALITY OF WORK IN EVERY WORKPLACE!
Hey people! My name is Dexter and let me introduce our awesomely baked designs.
It’s easy to let aesthetics muffle strategy—in fact, all too often, firms and freelancers consider wireframes the first step of design rather than using wireframes as a final step in the planning process. Wireframes are the result of focused research, extensive analysis, and informed information architecture—all coming together as the initial website design begins to emerge.
In many cases, we take wireframes a step further and send clients a prototype of the project, allowing them to experience how the design will function. This enables our designers to spend less time trying to communicate their vision and more time iterating and improving usability.
"Get the site your competitors wish they had."
CEO, Autodealers Logistics
We hired Amit to create the Onlineshop for our start-up company. He was very cooperative and hardworking. It was a pleasure to work with him as it also helped a lot in understanding the basics of managing an ecommerce store.
Very good communicator and a fast, hardworking individual. He was always more than willing to adjust and responded quickly to my requests. Finished project was fantastic and I would hire again. No complaints. Job well done.
CEO, Royce Brook Media